It's simple. We don't want to confuse people into thinking we're anything like other hosting providers. Our simple, text-based layout is designed to load fast, to be easy to use, and not to try to distract you from making an informed decision about us. As if that's not enough, we also think Jakob Nielsen is pretty cool.
So, sure, we could follow the crowd and get stock graphics of impressive racks of equipment and inspired-looking people staring blankly into space. We've even been told we can't possibly be taken seriously as a hosting company unless we have them. But we're not buying. Those other companies can keep the sort of people who make hosting decisions based on how cute the model on the home page is. Our members are way too smart for that, and that's just how we like it.
And psst, we'll let you in on a little secret. Not all of our servers are the same color. Scandalous, we know.