Compared to the endless parade of hosts that provide tons of "one-click installs," one-size-fits-all web site templates, unlimited toll-free telephone support, and cookie-cutter control panels, our service is arcane and complex. We consider this a positive.
Our service is designed for people who are comfortable with Unix-based web hosting, including manipulating MySQL and files using command line tools. To get good results for nontrivial sites, our members need to understand how Unix file permissions and ownership work, and how they apply to a secure web hosting environment.
We do provide extensive documentation, including a massive FAQ, that addresses a large number of the most common inquiries we receive. Because we employ neither "canned answers" to inquiries for support nor underpaid "tier 1" support personnel to give them, we do tend to refer people to the documentation when their questions have detailed and complete answers there.
But if our systems are working properly, we expect that most of our members should never need to contact support. By extension, they should not have to pay extra to maintain a staff of people they never use. Consequently, our free technical support is extremely limited and is provided primarily through our community forum. The primary option for those seeking individual support (subscription membership) costs extra and even that has fairly strict limits as far as how much help we can provide.
We have found that most of our successful members are those who have previous experience with web hosting. This is, however, a gross generalization. We have plenty of members who have made amazing sites starting from ground zero because they are strongly self-motivated and learn well independently. It's cool for us to watch them learn, too.
If you are not comfortable that you already have the knowledge and experience outlined here, and you do not particularly want to acquire it, that's a perfectly valid position, but it means that using our service may be an exercise in frustration for you that is best avoided.