Frequently Asked Questions
We are strongly yes-www. (There used to be a site in favor of no-www, but it went away. I guess yes-www is winning.)
Using URLs with bare domains (like https://example.com/) creates a number of problems, and we strongly recommend that you avoid it for anything other than redirecting to the real web site (like www.example.com).
Some of the limitations are:
Despite the drawbacks, this is something that visitors to your site expect to work and we know that.
The best compromise is to redirect visitors from example.com to your www.example.com alias. To do that, add both www.example.com and example.com as aliases to your site and (unless you are using WordPress) enable the hard canonical type setting. If you are using WordPress, it will manage your host names automatically, and you should set the site's canonical type to off (the default).
There are, of course, exceptions; this is more of a guideline than an actual rule. It may make sense to forego the www for a business website if the web site is the business. Sites with very short names are also perpetually trendy, and knocking "www." off the front in service of shortness is definitely one way to chase that trend.
If you're sure you're an exception, apply these recommendations in reverse to direct visitors from www.example.com to example.com.